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Whatever business online you might be in, you will certainly have a target group of customers who would be especially interested in the service or product you are promoting on line. For example, if you are promoting golf equipments on line, it would be professional and amateur golfers and the game lovers who will be more interested in tasting your products or services and would be your potential and target group of customer. Therefore, to promote your website online you must consider the requirements of such target group of buyers.

You should be consistent throughout. Putting different backgrounds on different pages will be confusing. Similarly, poor contents and navigation difficulties could give you a big negative result as the viewer will neither be interested in your contents nor navigating a site where the process is slow and cumbersome.

Another irritating factor could be over powering music that has been set by you to auto-play as well as broken HTML codes with graphics and code links irritates the viewer no end. Therefore most of the institutes providing course like the website design course in Northumbria have a module imparting training on these aspects of website optimization.

Few other things that are unacceptable to the viewers would be very poor browser compatibility and dead slow loading large size graphics. Even if the graphics are small in size, too many of them at one place would make the downloading very slow. Also avoid large and flashing banners and pages scrolling into oblivion in your web search engine optimization program.